Phillip + LGND

So here’s some news: I’m joining up with LGND, and I’m pretty jazzed about it.

Almost a year ago, my fiancée and I decided to leave D.C. and move to New York. Her team was building up their Midtown office, and I was fortunate enough to continue working with my Business Roundtable colleagues in a remote consulting role. Getting out of  D.C.  also gave me some perspective to think about what kind of work I wanted to pursue, and where the most interesting work is being done.

I’ve spent a lot of my career orbiting media and policy, and honestly, I don’t intend to change. Good policy stories encourage people and institutions to make real, positive progress. The media has become the most dynamic and treacherous industry over the past twenty years. Together, new media tools and innovative policy ideas can push us forward.

It isn’t always that way right now. Digital media and promotion is cluttered with cynical tactics that can cause wild swings in what we perceive to be public opinion. These tactics don’t create long-term change. New ideas take root and flourish through personal and relatable storytelling.

That’s why I’m joining LGND.

Soon after I left D.C. Patrick and I began talking about projects LGND was working on back home. He and the other founders, including Google alum Matt Lockwood, Obama Administration alum Mike Aleo, and LivingSocial/1776’s Andrew Dolan, are bringing a product-mentality to policy.

Over the past few months I’ve watched them launch compelling campaigns on immigration, job growth and violence against girls. I’m excited to work with a team with a mission behind their passion.

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What Would You Say You Do Here?

I’m joining the strategy team at LGND. The crew is already staffed with experts in analytics, comms, project development and promotion, and I’m coming to bring experience with large-scale advocacy campaigns and web builds to the fold.

If you were a company or organization (say) and you came to LGND to launch a new initiative or rebranding, I would be the one outfitting our designers and engineers with the information, insights and inspiration to bring your policy issue to the right audiences

(If you’d like to see it in action, let’s talk.)

I’ve had the great privilege of working with some of LGND’s clients and partners already, and I’ve seen how their philosophy transforms audiences into advocates. There’s plenty of progress to be made. LGND is ready. Let’s make it happen.

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